The purpose of this blog is to “edu-tain” (educate and entertain) people who are interested in learning about the process of jingle making… the art of crafting musical images that stick in people’s brains (and brand your business). Enjoy!
People buy with Emotion
We can’t help it! Most people buy for emotional reasons. PERIOD. We do it all the time!
In a split second you have to get consumers to think of You FIRST. Coming in number two or number three will get you nowhere… Quick! Who was the second man to land on the moon? Most people don’t know the answer, do they?
So when advertising on the radio, you need to stir up some positive emotions when your potential customers hear your ad.
Read these lines… talk about instant recognition! [Continue reading…]
Write a Song… Create a Musical Image… Paint a Picture!
What do customers think of you, your product or service… Are you: a. dog, cat, horse? b. blonde, brunette, redhead? c. Lady Gaga, Garth Brooks, Aretha? d. filet mignon, chicken, spare ribs? Get the picture? It’s all perception, like we said! What type of person buys your stuff?
[Continue reading…]You’ve got a Unique Story to Tell
What is it? Uncover it and don’t stop telling it… People are looking to do business with you so be out there now! WE’LL SHOW ‘EM! Ever hear of your “unique selling proposition”? “The Unique Selling Proposition (a.k.a. Unique Selling Point, or USP) is a marketing concept that was first proposed as a theory to [...]
[Continue reading…]Dominate ONE Word in Your Customers’ Minds
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If you could own just one word in your customers’ minds, what would it be? When people think of your business, what should they think? Is your product or service the… tastiest? fastest? safest? thinest? sexiest? newest? What is your dominating word?
[Continue reading…]Image is Everything
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Remember those Andre Agassi commercials from the ’90′s? “Image is everything,” he said. And when it comes to advertising your business, he’s right. Being first in the mind is EVERYTHING. You don’t have to be the biggest or the best… PERCEPTION always wins over product. Imagine the holiday season and you have two similar packages [...]
[Continue reading…]How Radio Jingles Work
Jingles should be written to be as easy to remember as nursery rhymes… “The shorter the better, the more repetition the better, the more rhymes the better. If you’re being indecisive in the deodorant aisle and you suddenly hear a voice in your head singing “by … Mennen,” you might drop a Speed Stick (manufactured [...]
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