The Del Mar Music Group Creative Process

  • Step 1: The Creative Interview

    One of our writer/producers will ask a series of questions designed to help us understand your business and give us a better idea of direction to take both lyrically and musically. (What radio jingles or radio advertising do you like? Who is your target market? What are your strengths in the market place? Do you have a slogan? etc.)
  • Step 2: The Lyric/Music Call-Back

    Our writer/producer will call back typically within a week with the lyrics to the jingle. They'll discuss them on the phone and make any necessary changes. At this time the producer will also discuss what he has in mind musically. In some cases the writer may prepare a music track for you to preview before we move to...
  • Step 3: Final Production

    Within another two weeks you'll receive your finished production jingle, fully sung and arranged. If for any reason you are not happy with your jingle we will change it, re-sing it, re-do it or, in short, do whatever's necessary to make it right.
  • Step 4: Final Approval

    Upon final approval we will send you two CD masters containing a 10 cut edit package with various :60 and :30 second mix-outs. Additional :05, :10 and :15 second edits as well as extra CDs are available upon request at no charge.
  • The jingle package is now yours to use in your local market in perpetuity! Please keep in mind that this time frame is dependant upon your (or your client's) availability and responsiveness as you will be involved in every phase of the jingle development. If you have any questions at any point during the process, you may call us toll free at 1-877-303-1191 Pacific Time.

Sample Jingles

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