5 Reasons to Invest in Jingles

  • Memory

    It's amazing that many jingles you haven't heard in years will instantly come back to you - both words and melody. Setting a message to music is the quickest, most reliable way to get that message remembered. How else could a two year old remember something as difficult as 26 letters of the alphabet? Remember... The same "magic" taught America that a certian sandwich was made of two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame-seed bun.
  • Subconscious

    Jingles work on the subconscious. You may not even know it's working until suddenly, you've got the latest radio ad stuck in your head and it won't go away. How many print ads or voice over spots can you recall from just a year ago - or last week for that matter? Remember... I'm lovin' it!
  • Emotion

    Jingles tap into emotion. Adding music to the message is like adding color to the screen. Jingles can portray the full spectrum of feelings - happy, sad, wholesome, patriotic, sexy, suspenseful, romantic, sincere, etc. Remember... Are you over 35? Do you recall Coca-Cola's, "I'd like to teach the world to sing" campaign? Hard to believe it's been off the air for over 25 years.
  • Recognition

    Jingles are instantly recognizable. The impression is made in the first few seconds. A great combination of melody, rhythm, and rhyme tells an unforgettable story. Remember... Zoom, zoom, zoom!
  • Attention

    High-quality jingles break through the ad clutter. They stand out. National quality radio advertising can make commercial breaks more enjoyable. We all remember infectious jingles from years gone by. Wouldn't it be great if customers in your area couldn't help humming yours?

The Creative Process

Step 1. The Creative Interview - One of our writer/producers will ask a series of questions designed to help us understand your business and give us a better idea of what direction to take both lyrically and musically. (Who is your target market? What are your strengths in the market place? What radio ads or radio advertising do you enjoy? Do you have a slogan? etc.) Learn More

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